Tuesday, October 6, 2009

Direct-to-Consumer Marketing of Drugs


Describe how you feel about direct-t0-consumer marketing of drugs in the U.S. So you think DTC marketing really influences people decisions about drugs.

I'm really not affected by direct-to-consumer marketing. The only time I see marketing about pharmaceuticals is when I watch T.V.(and as we all know in nursing school there is not much time for that). Although I can admit that watching the same commercials that try to advertise the same drug/product tends to get on my nerves, I believe these drugs are a waste of time and money. I am lucky enough to realize that there are other issues in my life to worry about, other than testing out a new product that is set out to work miracles on everyone. I do believe though that direct-t0-consumer marketing does actually have a lot of business in the U.S. For example the Proactive facial product for acne, I can truly say has attracted many of the younger population in the U.S. I can't tell you how many people I have come across that have acutally tried Proactiv and have been disappointed with the end results. I feel bad that drug marketing influences the majority of the population so easily that everybody has hope that the marketing product will set out to do, what it was made to do (but in many cases that is not how it works out). One thing we all need to remember is that everyone is different and that is why many of the products advertised or sold react differently with each individual.

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